Because Krug works as a Usability Consultant, working with web design teams, building and improving websites with lots of different clients, he has a unique position to comment on where web designers are failing in their attempts to build websites and the silly mistakes that some web designers overlook in the design and building phases. So some of the ‘ideals’ that a few web designers think happen (including myself I must admit), he exposes. Krug doesn’t just stop there he goes on to provide a few different solutions to the general problems displayed in websites, sometimes going into great detail about how something is different and what impact that will have on the user. Because of this, Web Designers can look to this book as a guideline about what kind of things to put on each page of a website.

The content itself is well structured, each chapter leading nicely onto the next, and each individual chapter explained simply to start off with, getting more complex with each page, pulling the reader along with Krug as he explains his loves and hates of each individual problem with Web Usability. From babble in on the homepage, to scanning on every page,  Krug has decided to take a more personal swing at answering the problems of web usability than some other authors, but because of this, Krug lets his personal opinions show where the problems in Web Design lie.

Unlike some Web Design ‘Manuals’, Krug has opted to use images a lot more than some, almost too much from my personal aspect. As you read though the book, there seems to almost an image on every page, drawing your attention more to the image rather than the text explaining what the image is about, causing the reader to backtrack every time there’s an image.  But, to Krug’s credit, the images are very valid to the content and not just a useless image thrown in just to make the page more pleasing to the reader.  So, concluding, just reading though the book is colourful and eye-catching, but can also be a frustrating double edged sword.

One of the main problem s with academia books, the general genre of reading to learn, is that they are often repetitive and needlessly boring to read, not engaging the reader with something to keep hold onto until the whole book is read. Krug, on the other hand, has decided to use a lot of whit in this book. His humour is all over the book, from the first few pages to the few last pages, there is personal opinion with a dash of humour attached to it. But this, in a sense, is actually more appealing to read than any other books of academia. In addition to the readability of the book, Krug even says at the start of the book that he wanted to keep the book thin.
                ‘I’ve worked hard to keep this book short –hopefully short enough you can read it on a long plane ride.’
With this in mind, it makes a lot of sense, with the book short, not a lot of readers would be intimidated by its size and so would be more eager to read though it, providing a larger readership than a larger book designed to list every detail about web usability.
In conclusion, a lot of the things about Don’t Make Me Think make a lot of sense.  The book is humorous, small, very easy to read, uses images well and the content is well structured to describe not the most ‘gripping’ of subjects.  A very good book to read and one of the more attractive information books on the market. If I had to rate it, I’d give it an 8/10