Marketing for the Web
Brief:
The Humber Mouth website is of great importance in terms of informing and growing an audience. The website is currently under review, with particular reference to the following:
•Ease of navigation
•Quality of content
•Use of social networking sites - how to incorporate?
•Occasional events & workshops throughout the year - how can information be integrated into the website?
•Archive - how (and how much) should be archived from year to year?
You are to produce a redesigned website for the event, giving consideration to the above. The site should include some form of content management system, search engine optimisation (SEO), and consideration/implementation of appropriate marketing techniques. The current site sits within the corporate framework of Hull City Council and is subject to many design restrictions – these need not apply to your site.